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2019年中国IP酒店行业概览
目录
1 方法论 ............................................................................................................................................ 4
1.1 研究方法 ........................................................................................................................... 4
1.2 名词解释 ........................................................................................................................... 5
2 中国IP 酒店行业市场综述 ......................................................................................................... 6
2.1 IP 定义 ............................................................................................................................... 6
2.2 IP 酒店定义 ...................................................................................................................... 6
2.3 IP 酒店分类 ...................................................................................................................... 7
2.4 中国IP 酒店行业经营模式 ............................................................................................ 8
2.5 IP 酒店产业链分析 ........................................................................................................ 10
2.5.1 上游分析 ............................................................................................................. 11
2.5.2 下游分析 ............................................................................................................. 14
2.6 IP 酒店行业盈利模式 .................................................................................................... 16
2.7 中国IP 酒店行业SWOT 分析 .................................................................................... 17
2.8 中国IP 酒店行业市场规模 .......................................................................................... 19
3 中国IP 酒店行业驱动因素分析 ............................................................................................... 20
3.1 IP 酒店的盈利优势突出 ................................................................................................ 20
3.2 零售、互联网品牌IP 加速入局酒店业 ...................................................................... 21
4 中国IP 酒店行业制约因素分析 ............................................................................................... 23
4.1 规模化盈利扩张受限 .................................................................................................... 23
5 中国IP 酒店行业政策分析 ....................................................................................................... 23
6 中国IP 酒店行业发展趋势 ....................................................................................................... 26
6.1 往产业链两端延伸,打造生活体验平台 ................................................................... 26
6.2 探索快闪型IP 酒店新模式 .......................................................................................... 28
7 中国IP 酒店行业市场竞争格局 ............................................................................................... 30
7.1 中国IP 酒店行业竞争格局概况 .................................................................................. 30
7.2 中国IP 酒店行业投资企业推荐 .................................................................................. 32
7.2.1 亚朵酒店 ............................................................................................................. 32
7.2.2 有戏酒店 ............................................................................................................. 34
7.2.3 兰欧酒店 ............................................................................................................. 36 |
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