Marketing Manipulation: A Consumer's Survival Manual

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Marketing Manipulation: A Consumer's Survival Manual
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Contents
About the Author v
Chapter 1. The Impact of the Marketing Environment 1
Chapter 2. System I Processing 15
Chapter 3. Cognitive Biases and System II Processing 25
Chapter 4. Social Biases 57
Chapter 5. Memory Biases 69
Chapter 6. The Problem of Inertia 85
Chapter 7. Price and Its Influence Upon Choice 93
Chapter 8. Deceptive Products: Consumer Confusion,
SecondaryMeaning and Dilution 109
Chapter 9. Marketing Manipulation by the Drug
Companies is Enough to Make You Sick! 123
Chapter 10. Selling Tactics That Have the Potential to Deceive 139
Chapter 11. Deceptive Advertising and Promotional
Techniques 151
Chapter 12. Political Advertising and Deception 175
Chapter 13. Manipulative Marketing Research from
Questionnaire Design to Results 191
Chapter 14. Winning Strategies for Online Purchases
(eBay, Priceline and StubHub) 209
Chapter 15. Wrapping It All Up 225
Index 233