Internet Retailing in China - Euromonitor

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LIST OF CONTENTS AND TABLES
Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 3
Channel Data ............................................................................................................................... 3
Table 1 Internet Retailing by Category: Value 2008-2013 ......................................... 3
Table 2 Internet Retailing by Category: % Value Growth 2008-2013 ........................ 4
Table 3 Internet Retailing Company Shares: % Value 2009-2013 ............................ 4
Table 4 Internet Retailing Brand Shares: % Value 2010-2013 .................................. 5
Table 5 Internet Retailing Forecasts by Category: Value 2013-2018 ........................ 6
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2013-2018 ....... 6

INTERNET RETAILING IN CHINA
HEADLINES
 Current value sales grow by 43% in 2013 to reach RMB607.4 billion
 The offline to online transformation is ongoing in 2013
 In 2013 apparel and footwear holds the highest retail value share in internet retailing
 Tmall.com leads in 2013 with a 45% share of retail value sales
 A 25% constant value CAGR is estimated for the forecast period
TRENDS
 The dynamic development of internet retailing continued in 2013, although the growth rate more than halved compared with 2012. Impacted by the economic slowdown and dynamic sales growth from 2010 to 2012, current value sales increased by 43% in 2013. Nonetheless, internet retailing continued to post well above the average growth rate for retailing in China, thanks to the convenience of shopping from home and home delivery, lower prices and investment by manufacturers and retailers. For example, on Singles’ Day (11 November), China’s biggest online shopping day, leading retailers, including JD.com, Tmall.com and yihaodian.com, offered extensive promotions and millions of coupons to consumers to promote sales.
 Offline to online (hereafter O2O) retailing was the most significant trend in

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