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2018全球最具价值零售品牌75强(英文版)
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12 How shoppers and retail brands
are changing with the times
18 At the cutting edge –
awesome innovations
20 Key takeaways
22 The youth of today
24 The key to success is to identify
and leverage “moments of growth”
28 Preparing for the future starts here
36 Exclusive insight from global
leaders in retail
38 Social mobility, with a coffee
on the side
40 Putting magic and sparkle back
into the high street legend
42 Fast-paced journey from online
to offline – in lycra
46 Rising to the challenge –
why change is not the end
48 The smell of success – the
second time around
50 Shifting strategy in a world of
bargain-hunters
54 The BrandZ™ Top 75 Most
Valuable Retail Brands 2018
Ranking Table
58-148
Top 75 Brand Profiles and
WPP Company Expert Insights
150 What are your brand’s
‘triggers’ and how do you
intend to deploy them?
154 Headlines from the Top 75
WHAT THE DATA TELLS US
160 Brand Value Analysis
162 Brand Vitality – The Route to
Better Health
170 The Price is Right
172 Conquering consumers in
hard times: Promotional
pricing vs. brand building
176 Trust
178 Brand purpose: Leading from
the front
184 It’s a jungle out there
194 Brands face threat from e-commerce
sites controlling the important data
198 Why brands need to find their voice
200 Zero-sum game: Growing brand
value in the Amazon era
204 Grocery retail business shifting from
self-service to personalized model,
spawning new channels
CHINA
212 Offline to online –
The writing’s on the wall
220 Evolving retail space must
respond to new consumer
expectations and digital
challenges
224 Millenials have more money and
different priorities than earlier
Chinese generations
230 Mobile-centric Chinese
consumers remember useful
brand experiences
236 Retail lexicon lags changes in
new reality of shopping
240 China’s social media landscape
is the most unique, fragmented,
dynamic in the world
INDIA
244 Can you package politics, retail,
religion, and price patriotism?
250 More Indian brands now combine
multiple services on a single app
252 The rapid growth of
programmatic brings challenges
and possibilities
INDONESIA
258 The youth of today
262 WPP Company Expert Insights
SAUDI ARABIA
264 Social media ‘cottage industry’
empowering Saudi youth
268 WPP Company Expert Insights
USA
270 (Still) teaching elephants to
dance: Smart risks can drive
brand value
COLOMBIA
274 Building trust in changing times
CHILE
278 The new rules of the game
MEXICO
282 The mobile-first consumer is
changing the retail world
284 WPP Company Expert Insights
FRANCE
286 Social networks are transforming
the lives of consumers and their
relationship with brands
290 Reaching a generation in turmoil
296 Here comes the future
298 The Face, Bones and
Brains of Retail
302 The robots are coming,
and they’re here to help
310 Think Big. Look beyond
what you can do today
312 Let’s go shopping. How
artificial intelligence will
transform e-commerce
314 What shoppers really,
really want
320 How voice-activated retail
is changing the game
328 First look at an upcoming WPP
and VML report that defines
the “Third Era of Digital Retail”
332 Test yourself against the Swarm
338 Done well, shopper marketing
unlocks your biggest assets...
340 ...Team WPP shopper turbo
charges your success
342 WPP Shopper
Marketing Companies
358 BrandZ™ Valuation
Methodology
360 Why BrandZ™ is the definitive
Brand Valuation Methodology
362 BrandZ™ Global Retail
Brands Top 75 Team
364 The BrandZ™ Brand
Valuation Contacts |
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