National Culture and Household Finance

饶育蕾

　　Abstract. In a series of cross-country comparisons, we show that national culture has a considerable impact on the characteristics of household finance. Using the Schwartz cultural value model and data onhousehold fi-nance, we analyze the impact of national culture on the use of deposits, equities, debt securities, life insurance, and pension funds inhousehold portfolios.National culture is a strong indicator for the portfolio structure. The findings suggest several implications for the field of household fi-nancial engineering, as for household investments addi-tional features of welfare seem to matter beyond expected return and return variance.

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