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From Big Data to Big Profits: Success with Data and Analytics
Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years.
From Big Data to Big Profits Success with Data and Analytics.pdf
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发表于 2016-12-1 10:56:57
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