Marketing Data Science: Modeling Techniques in Predictive Analytic

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(epub文件)Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis.
Marketing Data Science Modeling Techniques in Predictive Analytic.zip (26.59 MB, 下载次数: 11, 售价: 3 金钱)

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