Marketing Data Science: Modeling Techniques in Predictive Analytics with R an...
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Pythonhttp://1061.edu.pinggu.com/forum/201506/04/085659xnlxalxnalliuaji.jpg
Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis
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